Determinants of Financial Disclosure in Social Media and its Impact on Trading Volume and Corporate Value: An Empirical Study on Firms Listed in the Saudi Securities Market

The use of social media has spread into many different areas such as marketing, customer service and financial disclosure. It has also been used in the delivery of some of the financial information, and in that context, the current paper aims to explore the determinants and consequences of financial reporting in social media (specifically Twitter) in Saudi capital market on trading volume and  Corporate value This paper examines the relationship between financial reporting on twitter and the corporate characteristics, governance mechanisms and ownership structure. It is also examines the impact of this disclosure on both trading value and corporate value will be examined. The study used data from a sample of 141 Saudi listed companies during the year of 2016.
  
The empirical study used both regression models and event methodology, and the results show that financial reporting on twitter is influenced by corporate size, leverage, profitability, ownership concentration, and audit committee quality. Also, the results revealed that financial reporting on twitter is not influence trading volume, while it significantly influences corporate value. According to the results,the study provide some recommendations for various parts of capital market.first, for both  companies and information users.they should raise their attention to financial reporting in social media particularly in twitter.second,for professional organisations,they should critically study the content of financial reporting in twitter,and issue a new standard to organize the accounting aspects of this disclosure and limit the risk relate with it.